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User Sense
Target Audience Research

What is the target audience and what are its segments?

Conduct  target group research to really get to know your target audience so that you can fulfill the needs and expectations of the segments. Use these insights for your development, marketing and communication strategy.

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Segmentation and personas

Data-driven segmentation and personas as a starting point for development.

Insights into drivers and barriers

Detailed drivers and barriers for each segment.

Marketing and communication

Get more out of your marketing and communication efforts.

Our approach

Research service

Recruiting testers

Deliverables

Pricing

Our approach for target audience research

Qualitative research plays a key role in target audience research as it makes sure that rich data is gathered for each segments. These insights can then be validated through the use of quantitative research. 

Potential research methods 
  • Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
  • Interviews. For gaining in-depth insights, where an interviewer discusses the concept in detail with the respondent.
  • Focus groups. For gathering qualitative insights through discussing topics in a group setting. and group discussions. 
  • Research community. Respondents are asked to share their feedback and opinions over a longer period of time.

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

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Let us take care of the entire research process

Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.

Avail of realtime insights and our livestream

Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.

Receive an actionable research report in two weeks

This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.

Recruit (potential) customers via User Sense

The quality of any study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe. 

Invite existing customers

Invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.

Hassle-free recruitment due to reminders, instructions and local support

We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.  

What can you expect from target audience research?

After conducting a target audience study the following is clear:

  • What your target audience and segments look like
  • How each target audience segment differs
  • The drivers and barriers for each segment
  • Competitive insights for each segment
Research report and full access to research data

Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a Research Report

Download a Research Report

Download an example of a research report for free. 

Download report
Costs of Target Audience Research

The costs of target audience studies are dependent on the methods used. Curious to see what research method we recommend and how much it would cost? Then request a free quote.

Costs of conducting Target Audience Research yourself

Use our platform to conduct online surveys, interviews or user tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.

Receive a free quote

Find out how much it would cost within 24 hours.

Request a free quote
Knowledge base

Learn more about target audience and persona research

Learn more about conducting consumer needs research in our knowledge base.

Article on target audience research Article on user personas

Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly. 

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us. 

We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues. 

We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language. 

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session. 

Yes, you can invite self-recruited testers for interviews or user tests via our platform.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information. 

Customer cases

Below you can find a selection of our customer cases. 

User testing

6% more conversion driven by usability insights

Redesign

Conversion increase through usability research during redesign process

User testing

88% conversion increase through one adjustment